Stock image collaboration fights ageism by expanding portrayal of older adults

Stock photography and video often get a bad rap. (Think of how many times you’ve seen absurdly excited employees gathered around a conference room table.) Yet, as a prime source of imagery and video footage for the marketing and advertising industry, these photos exert a great deal of influence on societal opinions and norms.

Yet, older adults in particular are often represented in a stereotypical fashion. And the lack of diversity in many of these photos usually doesn’t match the actual aging